How to Design an eBay Store
One of the best attributes to signing up for an eBay store is that you get to set some design options, and it is important to note that designing your store isn’t just about colors and themes. With your eBay store, you are in charge of what you want your potential buyers to see first; including custom pages, promotion boxes, and other elements as a part of your store’s design.
When you sign up for your new eBay store, your “My eBay” selling area is replaced with eBay’s “Selling Manager”. Selling Manager grants you easy access to customize your store at any time simply by clicking the “Manage My Store” box, on the lower right of your Selling Manager summary page. In the Store Design area, you can implement major tasks of which are required for your store. Here are few of the tasks you should consider revising or keeping up to date: Store Design – you can always return here to change the name or the theme of your pages with your Store Design. You can also change the way your items are displayed, such as gallery or list view. You should also select the order in which your items will sort such as Highest Priced-Lowest Priced First, Items Ending First, or Newly Listed First.
Additionally, the most successful eBay sellers have a Store Policies page. When you set one up, eBay will supply you with an option of layouts. Click the Create New Page link and select the template that you want to use. If you don’t know HTML, eBay can assist you with an easy-to-use HTML generator – visit their website for their freephone or use our call connection service. Some important data you should include in your policies are what locations you’ll ship, sales tax you plan to collect, customer-service and return policy. Be sure to fill in the information regarding how you handle refunds, exchanges, etc. also include any additional store information you believe pertinent.
Custom categories are an excellent way to bring more browsers and bidders. You may name up to 300 custom categories of which are related to the various items you sell in your store. Another great tip is to set up some promotion boxes and change them every month or so; keeping your store’s look fresh. Try and choose items for promotion that work into the particular selling season. You also have the option of inserting a filmstrip of your items and when a potential bidder mouses over the photos, it expands. And remember to generate some search engine keywords making your items easily found for those who are actively searching!
There are a tremendous amount of great tips for designing and building your eBay store. Feel free to change it up and explore which options look best and are also the most user-friendly. The more accessible and easy your store is to your potential buyers, the more likely they are to not only purchase your items, but also to return, and even tell their friends. The overall look and “feel” of your eBay store tell the tale of you and your items… be sure to make it a good one!